Allow Them To Consume Cookies! Michel et Augustin Creates Community and Connecting Options Around Kooky Confections

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The small Version: whenever Marie Antoinette stated, “allow them to consume meal,” it would likely have been because she was actually hogging all of the Michel et Augustin snacks for herself. Childhood mates Michel and Augustin met in middle school, and, when they discovered their unique xxx 9-to-5 tasks to get unfulfilling, they started a cookie business with a foundation in French pastry. Quickly ahead 13 years, plus the two buddies have actually practices in France and New York and tend to be attracting globally with regards to snacks, pastries, yogurts, mousses, alongside sweets made with simple, pronounceable materials. The duo additionally instructs aspiring bakers that mastering the skill of French pastry is actually attainable through their unique recipe books and entertaining available house courses. Michel and Augustin’s fantasy is easy: to help make the world look and bond over a shared passion for desserts.


The storyline of Michel et Augustin began just enough. Two guys began palling around in middle school and turned into good buddies. But, as with numerous adolescent relationships, the 2 parted ways after graduation to check out their particular routes.

Michel found themselves involved in money in ny, and Augustin ended up being doing work in advertising for Air France. But both shortly became disillusioned using 9-to-5 routine of business community. They reconnected together with duo devised a wild decide to learn all 1,263 bakeries in France and develop a guide to a confectioneries the united states needed to provide. They penned a novel about any of it — their particular basic cooperation!

After completing their quest, in 2004, Michel and Augustin aproned-up and set out on a new adventure: baking in Augustin’s kitchen. Their unique purpose was to develop a line of cookies and various other desserts fashioned with 100 % natural ingredients and love. And, after tirelessly screening and tasting over 300 meals, their particular basic mixture was created: the little spherical butter cookie. Michel et Augustin was given birth to!

The two found rapid success, in addition they continue steadily to innovate much more tasty projects, such a decadent yogurt in a container, that has been discovered just once Michel and Augustin recognized their unique prized cow could create significantly more than butter. They sell items with the trademark “kookiness” while the pleasure they infuse into their tasty treats.

Dispersing a fascination with French Pastry across the World

Michel et Augustin concerns more than just generating a tasty cookie. The firm is actually bent on drawing from France’s rich cooking record generate masterful desserts.

“it is not just about cookies — it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. “every little thing we make is related to French pastry practices. We an extremely powerful relationship with pastry making as a company.”

But Lily informed united states an attraction for and expertise of French pastry is not only set aside your item builders (they call them the “recipe group”) at Michel et Augustin. Area of the organization’s kooky society is discussing the passion and knowledge of pastry generating therefore every person in the group, in France and Brooklyn, can prepare to get a French pastry chef and make the national test (referred to as a “C.A.P.”). Because of this, everyone can participate in innovating brand-new recipes and speak knowledgeably with enthusiasts, customers, and buyers.

“once weekly in France and when 30 days in ny, our Banana Farm (“office”) can become a pastry class in which the audience is dealing with a classic curriculum of French pastry and education for the certification,” she mentioned. “It doesn’t matter if you are web site developer or in sales — the ability is actually urged regarding.”

Though Michel et Augustin supplies a very expansive brand in France, the organization sticks on same principles and maxims of development for every items.

“the fact our services and products share is a genuine focus on taste in order to the components,” Lily said. “We concentrate on the high quality and efficiency associated with the elements, and then try to maintain the element list as pronounceable possible.”

This results not only in a tasty decadence, but a goody possible be ok with consuming along with your significant other.

An accumulation Treats ideal for Sharing With Your Sweetheart

Thereis only anything about revealing candies that starts the afternoon appropriate or ends an ideal date. And Michel et Augustin’s productions had been designed for merely these events.

“It’s a second of extravagance at the end of a romantic date,” Lily mentioned. “It’s delicious making with thoroughly clean materials, and that helps make the second that much much better. It feels good to enjoy.”

With the amount of worthwhile goodies to select from, there is no must choose only one. While there are lots of even more solutions in France — from chocolate mousse to decadent yogurts and, definitely, one-of-a-kind cookies — there are many solutions in america too.

Lily ended up being quick to advise the right snacks provide to or delight in with that someone special.

“Our best-selling cookie is the 4-Cookie Squares,” she stated. “These are generally like small square tarts, also come in three tastes, and can end up being therefore easily provided. We also have Cookie Buttons, which have been hazelnut chocolate processor chip cookies with hazelnut ganache in. They arrive in packs of two — one personally, choice for you!”

For partners exactly who enjoy their unique early morning routine collectively, Lily told us Puff Palmiers tend to be a beautiful a.m. option.

“These are generally puff pastry and taste like Elephant Ears,” she mentioned. “They can be super light and flaky and great for discussing more than break fast with coffee or at beverage time.”

Whether both you and your honey are chocoholics or appreciate the fragile butteriness of caramel (or all things in between), Michel et Augustin has a worthy combat for discussing (or sneaking off with for your own clandestine cookie event).

Become involved at Banana Farm

Michel et Augustin’s viewpoint is the fact that joy of desserts is in the posting. As a result it should not be any shock neighborhood involvement is actually extreme area of the businesses business goal. Most people are invited to quit in and chat (and taste cookies) at their own Banana facilities (offices) in Paris, Lyon, or Brooklyn.

This mindset began on very start of this company and is part of its key. And Lily noted this viewpoint is actually exemplified within the organization’s open houses.

“Right from the start, Michel and Augustin opened the doorways of their apartment to neighbors, buddies, clients, and passersby, for people to offer them comments, to taste snacks, to flavor brand new meals these people were screening, in order to spend time using them and explore what they were carrying out,” she said. “its something’s important to united states today.”

Open household in the Banana Farm occurs from the first Thursday of any month in France and New York. Lily informed united states these occasions present a way for company to give returning to the community by training them regarding the history and techniques of French pastry.

“We invite everybody, family, friends, clients, and buyers ahead show meals,” she stated. “We perform flavor assessments, focus teams, and perform video games. It’s a proper society occasion.”

It is not only fun and tummy-pleasing to attend, however, if you lack a cookie friend, just imagine all the other dessert aficionados you could potentially meet in the Banana Farm. In the end, if someone wants Michel et Augustin addresses, you are aware obtained good flavor, and you should have one thing to bond more than.

Michel et Augustin: focused on Random Acts of Kookiness

In real Michel and Augustin form, the duo began a Random Acts of Kookiness initiative to encourage and excite the general public. From a tribute to Michael Jackson for the cookie square occasion and their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they actually do. You can find precisely why their unique goodies are so addicting — they may be made with natural ingredients and good vibes.

Up after that the organization is actually a new cookbook whose goal is to simply help all of us visitors among others tackle the intimidation of French pastry.

“we are producing a French pastry cookbook for me, and it’s about finding pleasure in these extremely tough quality recipes,” Lily mentioned. “We’re busting it down and stating it can be done. Whenever we can, anyone can, therefore we’re revealing our development.”

Michel et Augustin normally seeking introduce its popular candy mousse in america.

“All of our dream in regards to our chocolate mousse is always to seduce The usa’s tastebuds.”

And, after sampling the company’s snacks alongside snacks, the usa is undoubtedly in for a lengthy relationship thereupon mousse.

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